Twitter is grasping for its piece of the booming podcast industry with an expansion of its Spaces audio conversation hub. The service will include algorithmic recommendations of podcasts that users might like. Spaces works best on the Twitter mobile app, so if you don’t use that, you’re pretty much out of luck.

Here’s more science: Octave Audio reports that users who voice a brand’s name in response to a smart speaker show a 30% higher brain response than users who hear an ad without saying the brand name.  It’s not clear how that translates into conventional metrics like brand awareness and recall, but presumably it’s an improvement.  As Teen Talk Barbie might say, neuroscience is tough.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.