We also have an interesting collaboration between Catalina Marketing and LiveRamp. Marketers will be able to use Catalina audience segments through the LiveRamp Data Store, making it easier to optimize ad campaigns against 85 million households. It’s another escape route from the walled gardens.
DemandJump unifies marketing campaign data and makes AI-based recommendations for improvements. Not a CDP since not customer level, so far as I can tell. They just raised a $5.5 million “A2” round, making their funding $14 million to date.
Jamie also offers a report from DiscoverOrg, which found that buyers prefer salespeople who they trust, are professional, and know their product. There are plenty of non-obvious insights here into buyer personas, selling styles, and purchase processes.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.