News

Catalina Measures Ad Impact at the Item Level

Slightly more substantial: shopper marketing firm Catalina has given the world yet another digital-to-retail attribution solution. Catalina’s special twist is measuring results down to the item level (you’ll recall they collect purchase data from loyalty programs). They connect purchases to media by having marketers apply tracking pixels to their ads, which Catalina links to 390 million devices and their owners.

More News

Next Article

Arm Combines Treasure Data CDP with Pelion IoT for Real Time Retail Experience

January 11, 2019

When Arm Holdings purchased the Treasure Data CDP last year, they said they would use it to combine Internet of Things data with conventional customer data. Sure enough, Arm has released a retail solution that integrates Treasure Data with Arm’s Pelion IoT device management platform. The solution will make it easier to to target individual-level messages in real time. It will also feed Reflexis ONE, an Arm partner that recommends real-time actions to store associates.

CDPI Newsletter
Featured Article

Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

CDPI Newsletter