Closer to certain: the California Attorney General submitted its final regulations for the California Consumer Privacy Act (CCPA) just in time to allow enforcement to begin on July 1. There was no substantive change from the March 11 draft, which notably required that companies honor global do-not-track settings without receiving a direct request.
We have two new CDPs today, Dear Reader. First is Delaware-based CustomerLabs, a no-code CDP for small business marketers. The company started in 2014 as a tag manager and swears that marketers can set up custom integrations without help from developers. Pricing starts at free for a single data source and three destinations.
Marketers already wrestling with COVID-19 messaging now face new choices related to racial inequality and police violence. This Morning Consult poll finds most people want companies to make an official statement about protests, although support for protestors or police was less popular than helping businesses recover from looting. Preferences split sharply between white and black Americans and to a much lesser extent between older and younger groups.
There may have been a change of administration but the Trump Department of Justice is still calling for Google to sell its Chrome browser. The demand was repeated in a proposal signed by acting assistant attorney general Omeed Assefi. “Google’s conduct presents genuine danger to freedom in the marketplace and to robust competition in our economy,” the filing said.