mParticle has announced the beta release of a feature to forward data erase requests to integrated systems including Amplitude, Blueshift, Braze, and Kochava.  Such requests must be honored under many privacy regulations including the European Union’s GDPR, California’s CCPA/CPRA, and Brazil’s LGPD.  It’s one more example of how CDPs are overlapping with privacy management systems.

Connecting social media measurement with traditional media measurement is yet another trend worth watching.  Comscore is on it: they just bought Shareablee, which uses a proprietary taxonomy to classify videos, images, and articles across major social media platforms.  Comscore will integrate Shareablee’s social audience insights with its existing media measurement tools.

Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.