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CDP Amperity Launches 3.0 Edition

CDP Amperity launched its third-generation product, which it calls “the first comprehensive enterprise CDP”. Competitors will likely disagree. Labels aside, the system does offer new features for data management, identity resolution, segmentation, predictive models, performance measurement, and more.

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IT’S THE LAW (9/15/2020)

September 15, 2020

A bill called the “Genetic Information Privacy Act,” has just passed both houses of the California legislature. It is designed to extend beyond biometric areas already covered by the California Consumer Privacy Act (CCPA). Among the provisions in this new legislation, companies will be required to: 1) provide consumers with more detail about collection and planned use of DNA data, 2) honor consent requests and destroy samples within a specified period, and 3) ensure protection against unauthorized access to or tampering with data.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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