CDP Amperity Raises $50 Million Series C
Some days this newsletter just writes itself. First we have a nice funding announcement from a CDP: a $50 million Series C for Amperity. It brings their total raise to $78 million.
Some days this newsletter just writes itself. First we have a nice funding announcement from a CDP: a $50 million Series C for Amperity. It brings their total raise to $78 million.
Retail technology specialist OneMarket has launched its Customer Activation Platform, which unifies online and offline customer data and executes communications programs through email, messaging, and paid media. The unification functions are CDP-like but the data isn’t shared with other systems. OneMarket was formerly part of now-defunct shopping center operator Westfield Corporation.
Some jargonistas substitute “customer experience” for “marketing”, on the theory that one encompasses the other. But this survey for contact center vendor Serenova found otherwise: just 10% of customer experience teams report to a marketing leader. Much more common were reporting to CEO (33%) or head of operations (26%). Lots more here about CX priorities, technology, and obstacles, including that lack of a single customer view is the biggest challenge.
Pretty soon it will feel odd when you can’t click on an ad to buy something. PayPal is advancing that glorious future by transforming open web advertisements into fully functional storefronts. Somewhat related: Dentsu and Roku have advice on what makes shoppable TV ads succeed (hint: it’s more than personalization).