CDP Amperity Raises $50 Million Series C

Some days this newsletter just writes itself. First we have a nice funding announcement from a CDP: a $50 million Series C for Amperity. It brings their total raise to $78 million.

More News

Previous Article

Marketers Run Just 10% of Customer Experience Programs: Serenova Survey

July 16, 2019

Some jargonistas substitute “customer experience” for “marketing”, on the theory that one encompasses the other. But this survey for contact center vendor Serenova found otherwise: just 10% of customer experience teams report to a marketing leader. Much more common were reporting to CEO (33%) or head of operations (26%). Lots more here about CX priorities, technology, and obstacles, including that lack of a single customer view is the biggest challenge.

CDPI Newsletter