Taiwan-based CDP Appier has purchased Woopra, a U.S.-based customer journey analytics vendor. Woopra will use Appier-collected data to simplify journey analysis and integrate the results with marketing programs. The deal will also give Appier more access to U.S. and European customers.
Storyblok, the content management system (CMS) category leader used by Adidas, T-Mobile, Renault, Marc O’Polo and other leading brands, has announced its expansion to APAC. Their system empowers both developers and content teams to create better content experiences across digital channels.
Google has introduced a new data clean room service that lets advertisers target their messages to individuals on publisher sites without sharing identity data. Called PAIR (for Product Advertiser Identity Resolution), the approach uses encrypted email addresses to compare advertiser and publisher lists and then buy ads targeted at matching records. It’s a standard data clean room application but clients are saved the trouble of setting up a clean room of their own.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.