Taiwan-based CDP Appier has purchased Woopra, a U.S.-based customer journey analytics vendor. Woopra will use Appier-collected data to simplify journey analysis and integrate the results with marketing programs. The deal will also give Appier more access to U.S. and European customers.
Storyblok, the content management system (CMS) category leader used by Adidas, T-Mobile, Renault, Marc O’Polo and other leading brands, has announced its expansion to APAC. Their system empowers both developers and content teams to create better content experiences across digital channels.
Google has introduced a new data clean room service that lets advertisers target their messages to individuals on publisher sites without sharing identity data. Called PAIR (for Product Advertiser Identity Resolution), the approach uses encrypted email addresses to compare advertiser and publisher lists and then buy ads targeted at matching records. It’s a standard data clean room application but clients are saved the trouble of setting up a clean room of their own.
The past year has been tough for all kinds of tech investments. This LUMA report offers an overview of martech, adtech, and content tech financial activity in public markets, private financing, and mergers and acquisitions. To summarize a mixed picture: the bleeding has stopped but growth has not yet resumed.