Lots of international canoodling to report today, Dear Reader. Taiwan-based CDP Appier has integrated Appier’s AI-based predictive capabilities with data analytics and visualization features of US-based Woopra, which Appier bought in September. The new module, AIRIS, will help marketers get a clear picture of customer behaviors and act on the results.
Recast somewhat grandiosely calls itself an “automated marketing data science platform”, although what they really do is marketing mix modeling and related forecasting, planning, and mix optimization. Still, marketers can build models for themselves. That’s kind of fun when the input data is available, which it often is not. They just announced $3.4 million seed funding on top of a $1.1 million pre-seed raise.
All-in-one marketing platform GetResponse has become even aller-in-one with the purchase of Recostream, an AI-powered personalized recommendation engine. The recommendations will now appear in GetResponse emails and web pages. Both companies are based in Poland.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.