CDP Ascent360 Announces $4.1 Million Series A

We have actual CDP news today, Dear Reader. First, CDP Ascent360 announced a $4.1 million Series A investment. Ascent360 specializes in small and mid-sized clients and reports that its business doubled in 2018.

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Third Party Data Industry Grew 17.5% in 2018: IAB and Winterberry Group

December 6, 2018

Privacy, fraud, and other concerns may loom but the third party data industry had a great 2018, growing by 17.5% over the previous year, according to a Winterberry Group study for the Interactive Advertising Bureau (IAB). Total spending on data and solutions was nearly $19.2 billion. Data management solutions, which includes Customer Data Platforms, grew by 25% to just under $5.0 billion. Download for details.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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