We have actual CDP news today, Dear Reader. First, CDP Ascent360 announced a $4.1 million Series A investment. Ascent360 specializes in small and mid-sized clients and reports that its business doubled in 2018.
Privacy, fraud, and other concerns may loom but the third party data industry had a great 2018, growing by 17.5% over the previous year, according to a Winterberry Group study for the Interactive Advertising Bureau (IAB). Total spending on data and solutions was nearly $19.2 billion. Data management solutions, which includes Customer Data Platforms, grew by 25% to just under $5.0 billion. Download for details.
Oh wait – what about hacks at tech-savvy Amazon, Facebook, Equifax, and so many more? You can add Quora to the list: “approximately 100 million” Quora users’ data was compromised including name, email address, and public comments, the company said yesterday. They’re “very sorry for any concern or inconvenience this may cause.”
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.