CDP vendor BlueConic also has some new goodies: in its case, an AI Workbench that makes it easier to build and deploy models that take advantage of BlueConic’s customer profiles. The package includes tools to help data scientists build models more quickly and a collection of prebuilt models that marketers can use without outside help.
6sense started as a predictive modeling platform but has reinvented itself as a tool for account based marketing orchestration, in part leveraging its intent data and in part by purchasing the ZenIQ ABM platform. Something must have worked, since they’ve just raised another $27 million, their first round since 2015. Total funding is now $63 million.
Connected TV means more than addressing individual consumers: it means consumers can buy things through their video device. Sure enough, this study from Telaria and Hulu shows that connected TVs are the medium of choice for buyers of direct-to-consumer (DTC) brands. DTC buyers spend 70% more time streaming TV than using social media and 80% of DTC shoppers think DTC brands give them a closer relationship than shopping on Amazon. Serving this market is another way that Publicis will benefit from Epsilon’s direct marketing heritage.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.