CDP BlueConic Adds AI Workbench

CDP vendor BlueConic also has some new goodies: in its case, an AI Workbench that makes it easier to build and deploy models that take advantage of BlueConic’s customer profiles. The package includes tools to help data scientists build models more quickly and a collection of prebuilt models that marketers can use without outside help.

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Direct-to-Consumer Buyers Favor Connected TV of Social and Ecommerce Sites

April 16, 2019

Connected TV means more than addressing individual consumers: it means consumers can buy things through their video device. Sure enough, this study from Telaria and Hulu shows that connected TVs are the medium of choice for buyers of direct-to-consumer (DTC) brands. DTC buyers spend 70% more time streaming TV than using social media and 80% of DTC shoppers think DTC brands give them a closer relationship than shopping on Amazon. Serving this market is another way that Publicis will benefit from Epsilon’s direct marketing heritage.

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