Lob – which is Bol spelled backwards – provides software and a print delivery network to streamline personalized direct mail production.  They just raised their own $50 million Series C, bringing total funding to $80 million (according to their Web site) or $121 million (says Crunchbase).  If they also claim to have a CDP, I missed it.

CDP Exponea announced API-level integration with data quality and enrichment services from Acxiom.  The deal isn’t unique: Acxiom also lists integrations with Adobe, Boxever, Tealium, and Treasure Data.  But it’s still worth noting that tighter integration of CDPs and third party data vendors is becoming more common.  You may recall that Exponea was purchased last month by recommendation engine vendor Bloomreach.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.