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CDP Blueshift Raises $30 Million Series C

CDP Blueshift just raised a $30 million Series C, bringing total funding to $65 million.  The company calls itself a ‘SmartHub CDP’, indicating it provides AI-based analytics (“Smart”) and journey orchestration (“Hub”).  In CDP Institute terms that would be a “Campaign CDP” but we’ll admit that “SmartHub” sounds cooler.

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CDP Exponea Announces Acxiom Data Integration

February 25, 2021

CDP Exponea announced API-level integration with data quality and enrichment services from Acxiom.  The deal isn’t unique: Acxiom also lists integrations with Adobe, Boxever, Tealium, and Treasure Data.  But it’s still worth noting that tighter integration of CDPs and third party data vendors is becoming more common.  You may recall that Exponea was purchased last month by recommendation engine vendor Bloomreach.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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