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CDP Cordial Adds Self-Service Data Integration

Cross-channel marketing platform and CDP vendor Cordial has expanded its data management capabilities.  Major enhancements enable business users to integrate new data sources without IT support, extend data retention options, and build custom predictive models and marketing automation triggers.

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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