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CDP Cordial Adds Self-Service Data Integration

Cross-channel marketing platform and CDP vendor Cordial has expanded its data management capabilities.  Major enhancements enable business users to integrate new data sources without IT support, extend data retention options, and build custom predictive models and marketing automation triggers.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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