Stockholm-based CDP Data Talks has raised $1.4 million for its first round of venture funding. It may not seem like much but remember that Sweden is a small country and it’s more impressive if you describe it as 11.5 million Krona.
Small business marketing platform Constant Contact is buying marketing automation and CRM vendor Sharpspring for $240 million, or about 8x revenue. The deal will further expand Constant Contact’s offerings, which already include email, ecommerce, websites, and social media advertising. Sharpspring has specialized in selling through small marketing agencies.
Salesforce and Amazon Web Services are expanding their alliance, making it easier for developers to share data, workflows, and services between Salesforce and AWS applications. A separate announcement described new low-code development features for the Salesforce Platform. It also preannounced some new privacy and identity management features, but let’s talk after until they’re actually released.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.