CDP Enters the Gartner Trough of Disillusionment

Whether Signal called itself a CDP matters less than the fact that TransUnion felt the need to acquire Signal’s CDP-like capabilities. But if you want evidence that the bloom is off the CDP rose, here’s Gartner’s latest digital marketing hype cycle, which shows CDP well into the trough of disillusionment. Don’t take that as bad news: the whole point of the hype cycle is that the trough is a necessary stop on the path to success.

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LiveIntent and FullContact Partner for Cross-Channel Identity Resolution

August 17, 2020

Right on cue, here’s another report on vendors vying to replace those much-lamented third party cookies. Email ad platform LiveIntent is partnering with identify resolution vendor FullContact to createa a privacy-safe ID that tracks consumers across channels. LiveIntent is working hard at this: you may recall it has previously announced related alliances with Kochava and RubiconProject.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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