Fulcrum SaaS, a campaign CDP that focuses on real-time personalization, announced a $5 million funding round, bringing total funding to $7 million. Fulcrum makes heavy use of automated segmentation, recommendations, and campaign flows, seasoned with a heavy dose of AI.
Retention-oriented CDP CleverTap has purchased app marketing system Leanplum. The deal will give CleverTap a new set of advanced personalization tools and greater geographic reach. Price was not disclosed.
Survey platform Alchemer (formerly SurveyGizmo) has sold a majority stake to private investment firm KKR. Expect more private equity purchases as the stock market continues to fall.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.