The CDP industry continued its rapid growth and even more rapid evolution, according to the latest semi-annual Industry Update from the CDP Institute. Record funding, expansion outside the U.S., and a new class of “operational” CDP vendors were just part of the excitement. You can imagine the rest or download the report.
B2B CDP Zylotech has announced an integration with intent data compiler Bombora. Joint customers will be able to use Bombora data in Zylotech analytics and campaigns. It’s a good example of adding third party data to a CDP, if you were looking for one.
MindTickle uses tech to train humans to be better at sales and service. Sounds quaint. But somebody just gave them $40 million in new funding, bringing their total to $81.3 million.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.