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CDP Industry Grows Even More Competitive: CDP Institute Report

The CDP industry is entering an even more competitive stage as established vendors fight to become dominant leaders, according to the CDP Institute’s latest Industry Update. The semi-annual study finds unprecedented fund-raising, accelerated growth by large firms, and an apparent slowdown in companies entering the industry. For further commentary, see this post in the Customer Experience Matrix blog.

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CDP Leaders Face New Competition in 2022: CDP Institute Report

January 4, 2022
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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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