The CDP industry had a good first half, with existing vendors growing a solid 10% and eleven new vendors, according to the CDP Institute’s latest Industry Update. But investment activity was down, with just one big deal ($175 million for Bloomreach) and one acquisition (BlueConic sold a majority stake to Vista Equity Partners). Lots more here, of course.
T-Mobile has also had to commit an additional $150 million to beef up their data security and other related technology.
This set of Moengage reports has lots of yummy data, but what caught my eye is a table showing CDP adoption rates are higher in Europe and India than North America. That seems unlikely but the larger story is that CDP use hovers around 20% in all markets, comparable to marketing automation and not much lower than CRM. There are separate reports for North America, Europe, Germany, India, and the Middle East, with Southeast Asia on the way.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.