The CDP Institute is offering an enhanced version of its Use Case Generator which now includes a business value calculator. The fully automated system collects information about the use case. It then automatically provides a summary in a standardized use case format.
Sprout Social has launched a new, AI-powered iteration of its Influencer Marketing platform. Users will be able to identify creators relevant to their needs by using natural language prompts. It will also provide AI-powered brand-fit scores for creators and brand-safety scores, based for example on whether creators have, in the past, praised competitors.
Marketing and customer data intelligence platform Validity has acquired email testing and optimization provider Litmus. Validity’s platform currently offers CRM data management as well as email address verification and deliverability services. The addition of Litmus will support end-to-end email marketing campaigns.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.