The CDP Institute has launched CDP Institute Europe to help European marketers. The new operation identifies CDP vendors who are active in Europe and will provide supporting services such as speakers. It is being launched with presentations in London, Amsterdam and Hamburg.
The Customer Data Platform Institute is launching its European operation next week with presentations in London, Amsterdam and Hamburg.
oneAudience also builds profiles of mobile device users with data collected from partners and sells the result for advertising and analytics. No mention of compensating the individual users. They just made their data available through Adobe Audience Manager.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.