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CDP Institute Mulls “Marketer Control” as Part of CDP Definition

The CDP Institute has been publicly wondering whether it should remove “marketer-controlled” from its formal definition of Customer Data Platforms. So far, the feedback has been in favor of keeping it, mostly because marketers are the real buyers and we wouldn’t want to chase them away, would we? But we’d love to hear your thoughts, Dear Reader.  You can post them as blog comments or send an email to editor@cdpinstitute.org.

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comScore Expands Facebook Ad Measurement

April 19, 2017

More on ad measurement: comScore has expanded its “validated Campaign Essentials” to measure audience demographics, reach, frequency, and GRPs as well as viewability for Facebook display ads. The product already provided similar metrics for Facebook Audiences, Twitter, and Instagram. This is part of advertisers’ increasing resistance to unverified audience claims by the big social networks and to the networks’ power in general.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

September 23, 2022
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