CDP Institute Mulls “Marketer Control” as Part of CDP Definition

The CDP Institute has been publicly wondering whether it should remove “marketer-controlled” from its formal definition of Customer Data Platforms. So far, the feedback has been in favor of keeping it, mostly because marketers are the real buyers and we wouldn’t want to chase them away, would we? But we’d love to hear your thoughts, Dear Reader.  You can post them as blog comments or send an email to