CDP Institute Mulls Standardized CDP Categories

GDPR compliance is one of many use cases supported by Customer Data Platforms. Alas, the variety of applications itself causes confusion. This post on the CDP Institute blog takes a stab at defining categories that could clarify things a bit. Nothing is locked down yet, so comment away.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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