GDPR compliance is one of many use cases supported by Customer Data Platforms. Alas, the variety of applications itself causes confusion. This post on the CDP Institute blog takes a stab at defining categories that could clarify things a bit. Nothing is locked down yet, so comment away.
Ad tech company Glispa Global Group has acquired justAd, which sell tools to create interactive ads. Glispa also manages programmatic networks for display and app advertising, as well as offering a Data Management Platform, ad creation tools, and mobile SDK. JustAd is Glispa’s fifth acquisition in the past eighteen months.
Back to simple acquisitions. Digital video programmatic advertising marketplace RhythmOne is acquiring YuMe, which collects audience data to improve targeting of programmatic ads. Price is $185 million. The lesson here is the importance of giving media buyers more extensive audience data, the better to compete with Facebook, Google, and others who already have detailed profiles.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.