CDP value depends on delivering unified customer data, according to the CDP Institute’s latest member survey. That’s less obvious than it sounds: martech satisfaction was much higher among companies that had unified data but no CDP, than companies with a CDP and no unified data. Companies with unified data and a CDP were happiest of all. Download for more insights into CDP success rates, problems, and best practices.
Private equity won’t matter after the end of civilization as we know it. That seems one step closer with news that TikTok has experimenting with a horizontal full screen format. Dogs and cats living together is next.
If you don’t like the CDP Institute’s survey, you can read this CMO research from GfK. They asked different questions but the answers still rhyme: lack of systems to connect data silos ranked as the top barrier to achieving full data potential, cited by 64% of North American CMOs, and 69% listed data management as the leading obstacle to data access. Global CMOs had somewhat different answers.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.