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CDP Institute Workshops Set for Brussels, Utrecht, and Munich

If you want to improve your own CDP knowledge, we’d humbly suggest one of our half-day workshops. We’ll be running them in Brussels, Utrecht, and Munich in January. See this blog post for details and click here for a fun little video.

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G2 Crowd Buys Siftery to Help Companies Cut Tech Costs

December 17, 2018

We’ll see how this week goes, Dear Reader. If the news is as slow as expected, we might just shut down early and give you back a few minutes. In the meantime, we have some items left over from last week. Let’s start with an acquisition: software review site G2 Crowd has purchased Siftery, which examines company Web sites to figure out what technologies they’re using. The idea is for Siftery to help companies manage their technology after HG Data helps them buy it.

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Anagog Enables Personalization Without Sharing Data

December 13, 2018

How about something completely different? Anagog lets companies deliver personalized, context-sensitive services on a mobile phone without moving personal data off the handset. The trick is an engine that runs on the device itself, tracking detailed behaviors but only exposing a summary profile and predictions to external systems.  Let that sink in: “absolutely no reliance on the cloud” is now a selling point. Can “absolutely no AI” be far behind?

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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