CDP Integration Falls Short: BlueVenn Report

This BlueVenn study contains all sorts of juicy tidbits.  Two faves: just 37% of U.S. marketers and 45% of U.K. marketers say their CDP is fully integrated with other systems; and about half collect but ignore customer preferences for contact channel and frequency.  Much more comparing consumer vs marketer opinions (spoiler alert: marketers aren’t doing as a good a job as they think).