This BlueVenn study contains all sorts of juicy tidbits. Two faves: just 37% of U.S. marketers and 45% of U.K. marketers say their CDP is fully integrated with other systems; and about half collect but ignore customer preferences for contact channel and frequency. Much more comparing consumer vs marketer opinions (spoiler alert: marketers aren’t doing as a good a job as they think).
Up for something a little more modern? Language optimization vendor Phrasee has partnered with customer engagement platform Braze to optimize language in email subject lines, headline copy and push notifications. No mention of whether they’re advanced enough to optimize direct mail too.
CDP vendor Amperity is doing its bit to improve CDP integration, adding over 120 new connectors with its latest release. Other changes include a new read-only data warehouse for analysis tools, expanded campaign functions, and no-cookie identity management.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.