We haven’t seen many Initial Public Offerings by martech companies recently, but customer engagement platform Klaviyo has just announced theirs. Price has not been set. Klaviyo also recently added a CDP module. Connect those dots as you will.
These are members of the Global Privacy Assembly’s international enforcement working group and the action ties in the ongoing concern about generative AI.
IPOs may be hard to find but venture funding still happens fairly often. Latest deal is a first-time external raise of $20 million for Beamer, which helps companies manage product engagement by sending announcements to customers and collecting their feedback. As product-led growth becomes more important, this sort of tech will creep closer to the center of the martech stack.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.