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CDP Manthan and RichRelevance Will Consolidate

Lots of personalization industry news today, Dear Reader. Retail-oriented analytical CDP Manthan and recommendation engine RichRelevance have announced a “path to consolidating” pending regulatory approvals. The firms will start joint sales and marketing right away. If this sounds vaguely familiar, it’s because analytical CDP Amperity bought recommendation engine Custora just yesterday.

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CDP Netcore Buys AI-Driven Personalization Vendor Boxx.ai

November 7, 2019

Sorry the newsletter is so late today, Dear Reader. It’s a long story involving electrical connectors, eggnog, and a moose. But you wouldn’t be interested. Instead, we have the third acquisition of an AI-based predictive tool by a CDP vendor in the past week. This time it’s Netcore, a messaging platform with a CDP inside, purchasing Boxx.ai, a personalization and recommendation engine. Definitely a trend going on here.

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Veeva Buys Crossix Personal Medical Data Compiler for $430 Million

November 5, 2019

We have a couple of other, small martech acquisitions today: opportunity manager Costello by sales engagement platform SalesLoft and procurement management system Scout RFP by administration platform Workday. But we won’t mention them. Instead, here’s completion of a $430 million acquisition by pharm industry services company Veeva. Target is Crossix, which compiles medical and other data on more than 300 million people in the U.S. and uses it to measure and optimize marketing campaigns to consumers and health professionals.

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