Researchers MarketsandMarkets have issued their latest CDP industry report, which puts 2021 revenue at $3.5 billion and projects growth to $15.3 billion by 2026, a 34.6% annual increase. They include professional services in addition to software and SaaS revenues, their list of CDPs is a bit odd, and I have doubts about their methodology. Still, if you have a spare $5,650, some of their observations seem reasonable.
Retail messaging platform Wunderkind has integrated with Salesforce Marketing Cloud’s Journey Builder. The relationship will give Salesforce users more precise control over triggered Web and email messages. Wunderkind’s super powers come in part from its purchase of CDP SmarterHQ last November.
Privacy-focused CDP Zeotap has raised $11 million in a second extension to its July 2020 Series C, which now totals $71 million. Like other vendors, Zeotap is taking advantage of a favorable fund-raising environment. Total funding is now $90 million.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.