CDP Market to Reach $5.3 Billion in 2026: 360iResearch

It’s a bit of a potpourri today, Dear Reader.  Here’s a report from 360iResearch that estimates the global CDP market at $1.7 billion in 2021, growing to $5.3 billion by 2026.   They offer breakouts by CDP type, enterprise size, vertical, region, and more, although it’s hard to imagine how they’d find that out.  Price is $4,207.

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Corporate investment in privacy shows significant growth in 2021: TrustArc survey

June 8, 2021

Cybersecurity, data breach and compliance are driving privacy software spending, according to TrustArc’s 2021 Global Privacy Benchmark Report. Of the more than 1,600 senior executives and privacy officers surveyed, 82% had a dedicated privacy office, 28% planned to spend $1M or more annually on privacy, and 73% believed their company needed to do more. Nearly half favored using privacy management or GRC software over other alternatives.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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