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CDP Marketing G2 Purchased by NEWSCYCLE Solutions

Next: Marketing G2, a CDP for subscription marketers, has been purchased by NEWSCYCLE Solutions, which offers a range of products for the global media industry. Price was not announced.

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Third Party Data Industry Grew 17.5% in 2018: IAB and Winterberry Group

December 6, 2018

Privacy, fraud, and other concerns may loom but the third party data industry had a great 2018, growing by 17.5% over the previous year, according to a Winterberry Group study for the Interactive Advertising Bureau (IAB). Total spending on data and solutions was nearly $19.2 billion. Data management solutions, which includes Customer Data Platforms, grew by 25% to just under $5.0 billion. Download for details.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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