CDP Marketing G2 Purchased by NEWSCYCLE Solutions

Next: Marketing G2, a CDP for subscription marketers, has been purchased by NEWSCYCLE Solutions, which offers a range of products for the global media industry. Price was not announced.

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Third Party Data Industry Grew 17.5% in 2018: IAB and Winterberry Group

December 6, 2018

Privacy, fraud, and other concerns may loom but the third party data industry had a great 2018, growing by 17.5% over the previous year, according to a Winterberry Group study for the Interactive Advertising Bureau (IAB). Total spending on data and solutions was nearly $19.2 billion. Data management solutions, which includes Customer Data Platforms, grew by 25% to just under $5.0 billion. Download for details.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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