CDP Marketing G2 Purchased by NEWSCYCLE Solutions
Next: Marketing G2, a CDP for subscription marketers, has been purchased by NEWSCYCLE Solutions, which offers a range of products for the global media industry. Price was not announced.
Next: Marketing G2, a CDP for subscription marketers, has been purchased by NEWSCYCLE Solutions, which offers a range of products for the global media industry. Price was not announced.
Privacy, fraud, and other concerns may loom but the third party data industry had a great 2018, growing by 17.5% over the previous year, according to a Winterberry Group study for the Interactive Advertising Bureau (IAB). Total spending on data and solutions was nearly $19.2 billion. Data management solutions, which includes Customer Data Platforms, grew by 25% to just under $5.0 billion. Download for details.
Oh wait – what about hacks at tech-savvy Amazon, Facebook, Equifax, and so many more? You can add Quora to the list: “approximately 100 million” Quora users’ data was compromised including name, email address, and public comments, the company said yesterday. They’re “very sorry for any concern or inconvenience this may cause.”
A potential Google competitor, ChatGPT Search was long rumored, then announced and is finally here and available for use. It generates responses to natural language prompts but also includes links. Now all search marketers have to do is figure out how to rank in the results.