CDP Mediarithmics Raises €8 Million to Expand in UK
Paris-based mediarithmics, a rare hybrid of CDP and DMP, has raised €8 million ($9.1 million), to expand in the UK market. The round brings total funding to €12 million.
Paris-based mediarithmics, a rare hybrid of CDP and DMP, has raised €8 million ($9.1 million), to expand in the UK market. The round brings total funding to €12 million.
Data aggregator Neustar will provide identity resolution and data enrichment to CDP Quaero. The deal illustrates how third party data enables companies to find matches and make updates they could not discover with their own data alone.
Industry news is pretty sparse these days but we can always whale on Facebook. Here’s a NYU Stern study that find their content moderation efforts are “grossly inadequate”. That would usually come from our Department of the Obvious but Senior Intern Jamie is out protesting with our blessing.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.