CDP Mediarithmics Raises €8 Million to Expand in UK
Paris-based mediarithmics, a rare hybrid of CDP and DMP, has raised €8 million ($9.1 million), to expand in the UK market. The round brings total funding to €12 million.
Paris-based mediarithmics, a rare hybrid of CDP and DMP, has raised €8 million ($9.1 million), to expand in the UK market. The round brings total funding to €12 million.
Data aggregator Neustar will provide identity resolution and data enrichment to CDP Quaero. The deal illustrates how third party data enables companies to find matches and make updates they could not discover with their own data alone.
Industry news is pretty sparse these days but we can always whale on Facebook. Here’s a NYU Stern study that find their content moderation efforts are “grossly inadequate”. That would usually come from our Department of the Obvious but Senior Intern Jamie is out protesting with our blessing.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.