CDP Mediarithmics Raises €8 Million to Expand in UK
Paris-based mediarithmics, a rare hybrid of CDP and DMP, has raised €8 million ($9.1 million), to expand in the UK market. The round brings total funding to €12 million.
Paris-based mediarithmics, a rare hybrid of CDP and DMP, has raised €8 million ($9.1 million), to expand in the UK market. The round brings total funding to €12 million.
Data aggregator Neustar will provide identity resolution and data enrichment to CDP Quaero. The deal illustrates how third party data enables companies to find matches and make updates they could not discover with their own data alone.
Industry news is pretty sparse these days but we can always whale on Facebook. Here’s a NYU Stern study that find their content moderation efforts are “grossly inadequate”. That would usually come from our Department of the Obvious but Senior Intern Jamie is out protesting with our blessing.
Will the metaverse rescue marketers from the loss of third-party cookies and device tracking? Perhaps you scoff the metaverse doesn’t actually exist. That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel. Pioneering? Optimistic? Delusional? Take your pick.