CDP mParticle and Others Create Open Framework to Manage GDPR Data Requests

CDP mParticle has joined mobile martech vendors AppsFlyer, Braze, and Amplitude to create a OpenGDPR, a public API specification for responding to subject data requests. In plainer English, the companies have built a way for different systems to cooperate at finding data about an individual, which is needed to comply with the new European Union GDPR privacy regulation. They hope others will adopt their framework as a standard. The goal is to make compliance easier – without a shared framework, it could be nightmarishly difficult.