Less entertaining but probably more useful, the CDP Institute has just published answers to Frequently Asked Questions about CDPs. If you’ve ever wondered about the difference between CDPs and DMPs, how much staff you need to run a CDP, or what a CDP costs, here are simple answers. Since some of those are not simple questions, be prepared for the occasional “it depends”.
Advertisers continue to push Google to block placements on offensive sites.
Finally, we have an announcement from B2B publishing company SourceMedia that they’ve launched a set of data-driven products based on “an advanced data science and machine learning utility known as a Customer Data Platform (CDP).”
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.