At least I understand this story, which is that hospitality-specialist CRM, digital marketing and CDP vendor NextGuest has merged with Cendyn, which provides related software and services. I’m a bit embarrassed to admit the deal was announced last month, but thought you’d still want to know.
Let’s do product news today. Acquia has launched a new Experience Platform, which includes a content management system, no-code Web site builder, and Drupal development environment. It also improved analytics, reporting, and compliance workflows in its Marketing Cloud, which includes Acquia’s CDP.
Infutor is also repackaging existing capabilities, launching Total Consumer Insights, a “third party dataset that provides privacy-compliant behavioral and household attributes on 266 million US consumers across 120 million households.” It brings together data and predictive modeling products that were previously separate.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.