CDP NGDATA announced a new interface for marketing activities including audience definition, journey management, and real-time personalization. The interface is designed to make things easier for non-technical users. It will be released in early 2019.
CDP Arm Treasure Data has launched Audience Suite, a collection of features that make it easier for marketers to analyze and activate customer data. New capabilities include a complete customer profile on a single screen, guided segmentation interface, AI-based predictive analytics, and real-time personalization with prebuilt integration to common marketing applications.
It would be easy to find more BadTech news about Facebook but you get the picture so let’s change the subject. Cyollaboration platform Slack has acquired email app Astro, which already had a Slack integration. Don’t read this as Slack is admitting email is here to stay: the company says its “goal is to make it as easy as possible to help teams shift conversations to where they would be most productive — in a channel.”
The IAB is forecasting that digital video will capture some 60% of total TV/video ad spend this year, a growth of 100% on its share five years ago. The new 2025 Digital Video Ad Spend & Strategy Report also notes that CTV saw a 16% increase YoY in ad spend growth. CTV and social video will be the top “must-buys” for advertisers in 2025.