CDP NGDATA announced a new interface for marketing activities including audience definition, journey management, and real-time personalization. The interface is designed to make things easier for non-technical users. It will be released in early 2019.
CDP Arm Treasure Data has launched Audience Suite, a collection of features that make it easier for marketers to analyze and activate customer data. New capabilities include a complete customer profile on a single screen, guided segmentation interface, AI-based predictive analytics, and real-time personalization with prebuilt integration to common marketing applications.
It would be easy to find more BadTech news about Facebook but you get the picture so let’s change the subject. Cyollaboration platform Slack has acquired email app Astro, which already had a Slack integration. Don’t read this as Slack is admitting email is here to stay: the company says its “goal is to make it as easy as possible to help teams shift conversations to where they would be most productive — in a channel.”
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.