Video and connected TV adtech vendor Tremor International has purchased Amobee, which offers its own cross-channel ad platform.  The seller was Singtel and the price was $239 million, considerably less than the $321 million that Singtel paid for Tremor in 2012.  But that was long ago and far away.

Industry-specific CDP packages are one of the industry’s major trends.  Tealium advanced in that direction today with release of Tealium for Pharma, which includes tight integrations with widely-used pharma tech vendors Veeva, Doceree, and DMD.  The package also includes pharma-specific data models, segmentations, and use cases.

Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.