Video and connected TV adtech vendor Tremor International has purchased Amobee, which offers its own cross-channel ad platform.  The seller was Singtel and the price was $239 million, considerably less than the $321 million that Singtel paid for Tremor in 2012.  But that was long ago and far away.

Industry-specific CDP packages are one of the industry’s major trends.  Tealium advanced in that direction today with release of Tealium for Pharma, which includes tight integrations with widely-used pharma tech vendors Veeva, Doceree, and DMD.  The package also includes pharma-specific data models, segmentations, and use cases.

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.