Video and connected TV adtech vendor Tremor International has purchased Amobee, which offers its own cross-channel ad platform.  The seller was Singtel and the price was $239 million, considerably less than the $321 million that Singtel paid for Tremor in 2012.  But that was long ago and far away.

Industry-specific CDP packages are one of the industry’s major trends.  Tealium advanced in that direction today with release of Tealium for Pharma, which includes tight integrations with widely-used pharma tech vendors Veeva, Doceree, and DMD.  The package also includes pharma-specific data models, segmentations, and use cases.

They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.