CDP Ometria Integrates with Annex Cloud Loyalty Platform
Back to CDP land: loyalty platform Annex Cloud announced a partnership with Delivery CDP Ometria. Annex Cloud also has integration with Tealium, mParticle, Bloomreach, and 100+ non-CDPs.
Back to CDP land: loyalty platform Annex Cloud announced a partnership with Delivery CDP Ometria. Annex Cloud also has integration with Tealium, mParticle, Bloomreach, and 100+ non-CDPs.
Video and connected TV adtech vendor Tremor International has purchased Amobee, which offers its own cross-channel ad platform. The seller was Singtel and the price was $239 million, considerably less than the $321 million that Singtel paid for Tremor in 2012. But that was long ago and far away.
Industry-specific CDP packages are one of the industry’s major trends. Tealium advanced in that direction today with release of Tealium for Pharma, which includes tight integrations with widely-used pharma tech vendors Veeva, Doceree, and DMD. The package also includes pharma-specific data models, segmentations, and use cases.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.