CDP Penetration Close to 90%: WPVIP Survey

This report from WordPress VIP offers specifics on vendor market share in several categories, including CDP.  The figures seem a little unlikely: CDPs present at nearly 90% of companies, with market share at 55% for Salesforce, 29% for Segment, 22% for Tealium, 16% for Lytics, and 15% for Blueconic.  The main focus is on content marketing: did you know that 86% of companies measure content impact?