This report from WordPress VIP offers specifics on vendor market share in several categories, including CDP. The figures seem a little unlikely: CDPs present at nearly 90% of companies, with market share at 55% for Salesforce, 29% for Segment, 22% for Tealium, 16% for Lytics, and 15% for Blueconic. The main focus is on content marketing: did you know that 86% of companies measure content impact?
This is a concern because companies need to implement more inclusive data-privacy practices to ensure consumer protections are protected at levels to ensure compliance regardless of the state they live in.
Reporting on martech stacks seems to be in fashion. This Snowflake report lists the most popular partners connected to its cloud data warehouse, divided into ten categories. Customer data activation, which includes CDPs, ranks second with 27.6% growth. Sadly, they don’t report product-by-product details.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.