CDP Plays Small Role in B2B Digital Experience: Episerver Report

Before you CDP fans get too excited, ingest this: a mere 2% of B2B leaders see CDPs as the best help for digital experience agility in this Episerver report. Leading choices were digital experience management (29%), Web content management (16%) and business intelligence software (16%). Lots of interesting data here on digital transformation, relationship management, personalization, impact of AI, data breaches, and more.

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Consumers Buy from Brands They Follow on Social Media: Sprout Social Report

May 8, 2020

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. I’m fine and the gruel supply is stable. Coronavirus does seem to have reduced the flow of obvious research, but I’ve hoarded some to share. We’ll start with a Sprout Social study that found 89% of consumers will buy products from a brand they follow on social media. Almost as obvious: consumers want engagement, transparency, and service more than anything else, while marketers overestimate consumers’ interest in memorable content, storytelling, and pop culture references.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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