CDP Revenue Will Pass $1.5 Billion in 2021: CDP Institute Report

The CDP industry added 25% more employees and 35% more companies in 2020 and will reach over $1.5 billion in revenue in 2021, according to the CDP Institute’s just-released Industry Update report.  Most growth comes from companies combining CDP capabilities with campaign and delivery features, although a core of data-only CDPs has also been successful.   Lots of colorful graphs.