CDP Simon Data announced a $30 million Series C funding, bringing total funding to $59 million. Simon positions itself as “the first and only CDP with a fully-integrated marketing cloud” although it stops at orchestration, leaving message delivery to external systems.
Privacy management vendor OneTrust has receives the first ISO 27701 certification, which covers processes required by GDPR and other privacy regulations. The new standard will likely become a requirement for many buyers.
Marketing data orchestration vendor Openprise is also making measurement easier, in their case by adding new campaign attribution capabilities. Openprise offers data quality, segmentation, lead routing and other types of processing. It moves data between systems rather than maintaining its own database, so it’s not a CDP. If you wondered.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.