News

CDP Users Are More Successful: BlueVenn Survey

I wouldn’t ordinarily lead with a survey, but BlueVenn has released a particularly fine one on Customer Data Platforms. Bottom line: CDP users are smarter, richer, and better looking. We always knew that but here’s proof.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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