I wouldn’t ordinarily lead with a survey, but BlueVenn has released a particularly fine one on Customer Data Platforms. Bottom line: CDP users are smarter, richer, and better looking. We always knew that but here’s proof.
Yikes! We have enough news today to last the rest of the week. Let’s start with Adobe’s enhancements to its Magento Commerce platform, including Amazon stores, Google ad campaigns, integration with Adobe Analytics, streamlined content creation, improved inventory management, and more. These were announced at Magento’s imagine 2019 conference in Las Vegas.
Sprout Social earns an obviousness stripe for reporting that Facebook is the most popular social channel. They get two more stripes for finding that social posts with discounts are most likely to encourage shopping while entertaining posts are most likely to be shared. Less obvious: despite all the bad publicity, nearly 45% of consumers have increased social media usage in the past six months.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.