CDP Users Have Better Business Results: Forrester Report

How confused is everyone (except you, Dear Reader) about CDPs? This Forrester survey of marketing and sales leaders found that 89% of say they have a CDP but just 11% are actually creating a unified customer profile, which is the core CDP function. Better news: those 11% are 3.4x more likely to report double-digit revenue growth than everyone else. Lots of great info here.