Healthcare tech vendor Healthgrades, which offers a CDP among other things, has purchased healthcare marketing and CRM vendor Evariant. Head-banging data complexity and rapid change make healthcare a growth area for the CDP industry.
Quite a few companies use artificial intelligence to find optimal combinations of ad creative components. But IBM is still a powerful enough brand that its entry attracts attention. Advertising Accelerator with Watson finds optimal creative combinations for segments, not individuals, although it also finds new segments.
Consumers may already be using more privacy tech than we think. PreciseSecurity found that more than 30% of North Americans used the “dark Web” regularly in 2019. If you’re asking for a friend, the “dark Web” refers to portions of the Internet that are hidden from search engines and can be accessed without leaving a trace (or so we’re told). Reasons for using it include online anonymity, retrieving locally blocked content, and overcoming government censorship.
Publicis Groupe has acquired Capitiv8, the influencer platform that boasts 15 million creators, including 95% of all influencers with over 5,000 followers. This follows last year’s acquisition of Influential, itself a huge influencer network which works alongside Publicis-owned connected identity platform Epsilon. Adding Captiv8 gives Publicis the biggest influencer network in the world.