Bangalore-based CDP vendor Vizury has changed its name to Lemnisk. The company works primarily with financial services clients in Asia but is expanding. “Lemnisk” is based on “lemniscate”, the name for the sideways “8” used to represent infinity.
The latest CDP vendor to address GDPR is BlueConic, which has just released a Consent Management solution. The new module captures consent and data requests from individuals and shares consent status with other systems.
Digging still deeper in IT psyches, tech review platform TrustRadius looked at their buying preferences. They didn’t ask about the importance of flashing lights. But they did find that buyers pay more attention to product demonstrations, personal recommendations and reviews than information directly from the vendors. A whopping 85% of vendors said they try to be honest about product limits but just 37% of buyers said they are. Interesting.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.