Data aggregator and CDP vendor Zeotap has added $18.5 million to its Series C funding, bringing the Series C to $60.5 million and total funding to $81 million. Zeotap is among the many vendors offering a universal identifier to help replace third-party cookies.
India’s government has a privacy bill drafted that is expected to pass soon in Parliament and go into effect early 2021. The Personal Data Protection (PDP) legislation is based broadly on GDPR, but has prompted concern from Google, Facebook and Amazon about whether data will only be stored locally and, if so, whether it can be transferred abroad.
If you have some spare empathy today, consider the plight of IT leaders. This Snow Software survey found their top three priorities – all tied at 38% — are the conflicting goals of adopting new technologies, reducing security risks, and cutting costs. Users also reported they feel more sympathy for IT leaders and 41% said their access to technology has improved in the past year.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.