CDP Zeotap Raises Another $11 Million

Privacy-focused CDP Zeotap has raised $11 million in a second extension to its July 2020 Series C, which now totals $71 million.  Like other vendors, Zeotap is taking advantage of a favorable fund-raising environment.  Total funding is now $90 million.

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CDP Market to Reach $15.3 Billion by 2026: MarketsandMarkets Report

September 9, 2021

Researchers MarketsandMarkets have issued their latest CDP industry report, which puts 2021 revenue at $3.5 billion and projects growth to $15.3 billion by 2026, a 34.6% annual increase.  They include professional services in addition to software and SaaS revenues, their list of CDPs is a bit odd, and I have doubts about their methodology.  Still, if you have a spare $5,650, some of their observations seem reasonable.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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