Privacy-focused CDP Zeotap has raised $11 million in a second extension to its July 2020 Series C, which now totals $71 million. Like other vendors, Zeotap is taking advantage of a favorable fund-raising environment. Total funding is now $90 million.
Researchers MarketsandMarkets have issued their latest CDP industry report, which puts 2021 revenue at $3.5 billion and projects growth to $15.3 billion by 2026, a 34.6% annual increase. They include professional services in addition to software and SaaS revenues, their list of CDPs is a bit odd, and I have doubts about their methodology. Still, if you have a spare $5,650, some of their observations seem reasonable.
Acquia has agreed to purchase Widen, which offers cloud-native digital asset management and product information management software. The deal extends Acquia’s digital experience platform beyond web content management, which is largely text-focused. As you surely know, Acquia has a marketing cloud that includes the former Agilone CDP.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.