We weren’t kidding last week when we said the CDP Institute has more online courses on the way. Today we’ve our third, offering in-depth training in selecting, building, and deploying CDP use cases. Sponsor is SAP and this one is free too.
There’s still some good news on the data capture front. For example, TVision second-by-second reports on TV and CTV engagement on a viewer-by-viewer basis. They recently partnered with TV ad platform Cadent to use the data to build audience segments and report on campaign results.
Some folks argue that the explosion of easily-integrated apps proves the suite vs best-of-breed debate is over and best-of-breed has won. Staytuned has 34 million new friends, all named George Washington, who say otherwise. That’s how much they’ve just added to their funding to buy a suite of apps (seven so far) to help Shopify merchants be more successful.
T-Mobile will acquire out-of-home adtech business Vistar Media for $600 million. Vistar Media is managing advertising campaigns across over one million digital screens. Its capabilities will combine with T-Mobile’s customer insights and data and its extensive in-store retail media network.