Buying through social platforms is the trendiest. Flowspace reports it’s a high priority for 27% of companies and 71% report a higher ROI than other channels. Less expected: nearly as many cited data ownership (43%) as acquisitions (45%) as their main reason for doing social commence. CDPs were actually the most common investment (55%) for improving social commerce fulfillment.
Testing software before you buy it is trendier. Demostack makes it easier for Software-as-a-Service companies to create demonstrations and demo environments. They just raised a $34 million Series B, bringing total funding to $51.5 million.
Just in case you haven’t seen enough bad news recently, spam is getting worse, too. This summary from Axios reports that spam email rose 30% from 2020 to 2021, spam phone calls hit a six month high in March, and spam texts nearly doubled since last June. Sorry.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.