The martech universe grew 9% to 15,384 companies, according to the latest Scott Brinker/Frans Riemersma State of Martech report. The study includes a 96-person survey showing the share of B2C and mixed B2C/B2B companies with a CDP at the center of their stack fell by nearly 10% since 2024. But closer analysis suggests what’s really happening is companies are switching to CDPs inside customer-facing systems.
When did you last Skype someone? Come to that, when did you first Skype someone? The app, precursor of FaceTime, Zoom and all the rest is bidding farewell after 23 years, with Microsoft rolling it into Microsoft Teams. Sic transit gloria mundi.
In a new district court filing, the DOJ has proposed that Google divest itself of ad exchange product AdX and pursue a phased sale of ad server DoubleClick for Publishers in order to restore competition in the adtech space. This follows a decision by the judge finding Google guilty of acquiring and maintaining monopoly power in digital advertising. Google argues the measures would harm advertisers and publishers.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.